Sunday, October 28, 2007

Mary Verner Puzzle Commercial!



If you've seen the Dennis Hession TV attack ad - "Mary Verner's a Puzzle," you probably are asking yourself these questions - "Did Hession really hire an Olympia PR firm to come up with these lame ads? What did he do with the rest of the money Avista gave him?"

Not only are these ads poorly done, there is nothing imaginative about them. Just the same old precanned attack stuff that any ad agency has sitting on the shelf. Only they forgot that after you attack your opponent you're supposed to tell why you are the better alternative. Well maybe they didn't forget. Maybe they just didn't have anything to say.

Dennis, not only have these ads backfired on you - you wasted Avista's money!

But, it is fun to see someone turn the attack ad on its head and come up with this positive ad I'm featuring in this post. It must have been fun to take Hession's gift of the "Mary Verner's a Puzzle" commercial and come up with this.

You probably won't see this on TV because Mary doesn't have that kinda cash. Dennis had to borrow money to get his on the air and Mary is a little more fiscally conservative than him, I guess. Anyway, enjoy!

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